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Professional Training Materials is a service of, a marketing research training organization. As such we are able to offer access to a wealth of qualitative training materials and workshops at very reasonable prices. We also offer full-scale moderator certification for interested parties.

Training Institute

You can receive valuable information, based on the extensive experience and knowledge of seasoned moderators and other marketing professionals. Topics include not only focus group basics, but also courses on advanced projective techniques, advanced group dynamics, name development and testing, focus group back room effectiveness training, and, of course, utilizing the Snow White Theory of group dynamics to get the most out of any group meeting. Please visit for more information.

Moderator Training

If you would like information about in person moderator training conducted on-site at our offices or yours, please visit



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